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LOS ANGELES
–Club Disney, Disney’s community-based play centers for young families with children, has begun a search for an agency to handle the launch of its newest facility in West Covina, Calif.
Billings for the project are less than $1 million, but the client is looking to expand the club to several more units and “as business grows, so will the billings,” said Paula K. Dumas, director of marketing for Glendale, Calif.-based Club Disney. “[The project] could evolve into something more.”
The client has already contacted several undisclosed, midsized Southern California shops requesting credentials.
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