Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Alloy said it signed a marketing deal with Helsinki, Finland-based Sulake to introduce its Habbo Hotel interactive gaming Web site to U.S. teens and advertisers.
The push includes in-school marketing on digital message boards, Alloy catalog ads, Internet ads on Alloy Web sites and e-mail promotions. Alloy said the marketing would reach 90 percent of teens between the ages of 13 and 17, Habbo Hotel’s target audience.
“We feel confident we’ll be able to introduce this brand to these kids,” said Derek White, executive vice president of Alloy Media and Marketing.
Financial
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in