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Maker of Contraceptive Sponge Readies $3 Mil. Print Relaunch
ATLANTA–Allendale Pharmaceuticals, manufacturer of the Today Sponge, has chosen Williams Whittle to relaunch the contraceptive.
Once a popular over-the-counter birth control device, the sponge went out of production in 1994 because of health concerns involving its manufacture.
A $3 million campaign will kick off in women’s magazines this winter. An online component is also planned.
The Alexandria, Va., agency won the account against larger rivals in New York and Philadelphia, according to Allendale president and chief executive officer Gene Detroyer.
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