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NEW YORK Absolut has kicked off a wide-ranging interactive out-of-home campaign by piping video recipes to 2,800 Internet-enabled jukeboxes in bars.
The effort features rich-media jukebox banner ads that read, “The new taste of temptation is here. Touch to meet Absolut Pears.” Consumers use touch-screen technology to get more information on Absolut Pears at a microsite, which includes video recipes for five different drinks made with the vodka.
Omnicom Group media shop OMD created the push through the Ecast network of digital jukeboxes.
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