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LOS ANGELES Quiznos has awarded creative chores on its $80 million ad account to MDC-owned Cliff Freeman and Partners, confirmed client CMO Steve Provost.
“We looked primarily at small shops that were privately held, like us, and where we’d be the second- or third-largest account at the agency,” Provost said. “Cliff blew us away with the freshness of his work.”
Provost, who arrived at the company in March from Yum! Brands, where he had been chief marketing and food innovation officer, said he was a fan of the agency’s work for Little Caesars and Wendy’s.
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