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NEW YORK Yogurt maker Groupe Danone has whittled down the list of contenders in its $75 million U.S. media planning and buying review to a pair of finalists.
They are: the incumbent, WPP Group’s MediaCom, and Havas’ MPG, according to sources.
Omnicom’s PHD and Aegis Group’s Carat have been eliminated, per sources.
All four pitched the business out of their offices in New York.
The pitch is the latest step in a country-by-country media appraisal the company started last year.
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