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NEW YORK Miller Brewing cut WPP Group’s MindShare from its estimated $300 million media review after hearing presentations from three agencies last week, sources said.
The remaining contenders are incumbent Starcom, a unit of Publicis Groupe, and Aegis Group’s Carat. Those two agencies will likely meet once more with Miller executives to refine and clarify their positions, per sources.
The client declined to comment on the cut or to confirm finalists. The shops either could not be reached or declined comment.
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