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The Kaplan Thaler Group has picked up two new assignments: one from the Clairol division of Bristol-Myers Squibb and another from the American Red Cross.
The 4-month-old agency, headed by former Wells BDDP executive creative director Linda Kaplan Thaler, picked up creative duties on the estimated $5-7 million Clairol Herbal Essences body wash business without a review, the client confirmed. The account had been at Bozell Worldwide here for the past year.
The move was an expected consolidation of the Herbal Essences line at Kaplan Thaler, which already handles the shampoo and conditioners.
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