180 Taps Gelner as L.A. ECD

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NEW YORK William Gelner, group creative director at Bartle Bogle Hegarty here, has left the agency to become executive creative director of the new Los Angeles office of Omnicom Group’s 180, he said.

Gelner, whose final day at BBH was last Friday, was best known for his work on Axe body spray and All detergent. He worked at the agency for five years.

Before joining BBH, he was at Cliff Freeman and Partners, New York, where he worked on Fox Sports and Mike’s Hard Lemonade.



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