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$150 Mil. Dish Network Reaches Out

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LOS ANGELES EchoStar's Dish Network is talking to agencies about its creative account, now at Publicis Groupe's Publicis in Seattle, sources said.

The client last year spent $150 million in measured media, according to Nielsen Monitor-Plus.

Publicis Seattle has handled the account for about a year and launched a campaign last summer tagged "Better TV for all" that positioned the brand as an irreverent provider of service that "doesn't suck" [Adweek Online, Aug. 15].

The client is said to have reached out to several agencies recently, thereby throwing into question the status of the incumbent. Publicis Seattle did not return calls, and Englewood, Colo.-based EchoStar declined comment.

Publicis Seattle won the business in January 2005 after a review in which independent DiNoto and Omnicom Group's TBWA\Chiat\Day, both in New York, were the other finalists [Adweek Online, Jan. 28, 2005].

The media business was not in review last year and remains split between Interpublic Group's Cash Plus Media Services (broadcast) and Novus Print Media (print), both in Minneapolis.