Young & Rubicam is reorganizing its office here to deliver global integrated marketing services to its clients, said John Vanderzee, chairman of Y&R's Detroit office.
Under the new structure, each client will be served by a group account director responsible for melding the resources of Y&R Advertising and its promotional marketing affiliate, Wunderman Cato Johnson, he said.
"The key to the whole thing is to have a client-focused account organization," Vanderzee said. "Before, we would have account people from Y&R talking to clients, and the same client would have a WCJ person talking to them. Now there's just one. And that person will be capable of providing any kind of client-focused needs, regardless of whether the ultimate provider is Y&R or WCJ or Burson-Marsteller. It's sort of one-stop shopping, in a sense."
The new organization is more efficient for clients in that "now they don't need to decide who to call," Vanderzee said. The agency selected the group account directors based on which services the client was using most, he added.
Heading the new structure under Vanderzee is Steve Seyferth, executive vice president and director of client services, and Laurie Null, executive vice president and managing director of Wunderman Cato Johnson Detroit. Both Seyferth and Null have group account directors reporting to them who are accountable for day-to-day management of the combined teams.
Despite moving its account teams on Ford Motor Co.'s Lincoln-Mercury division to California, where the client has relocated, Y&R Detroit still has more than 200 employees servicing the office's remaining clients, Vanderzee said. That roster includes the agency's other Ford business, including Ford Automotive Operations and Ford Customer Service Division. Non-Ford clients include Allied-Signal, E.I. DuPont de Nemours, Health Alliance Plan and Michigan Consolidated Gas Co.