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NEW YORK Nearly eight months after Google purchased YouTube for $1.65 billion, the video-sharing site is starting to show signs of developing a sustainable ad model.
In its latest move, YouTube has struck a deal to create channels for five local broadcast stations owned by Hearst-Argyle. The companies will share ad revenue generated by news and other content.
The effort comes as YouTube experiments with new ad formats. In a few tests, the company has begun inserting text-ad invitations to view long-form content into some clips.
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