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Having experienced the economy’s ups and downs over the years, older Americans might be expected to take the current recession more in stride than young folks do. A Harris Poll released this week (based on polling fielded last month) indicates just the opposite is true, though, with the Echo Boomers (age 18-31) significantly more upbeat about their own finances and about the economy at large than is true of their elders.
The numbers suggest that marketers in search of consumers whose confidence hasn’t been shattered would be more likely to find them among these Echos than among Gen Xers (age 32-43), Baby Boomers (44-62) or Matures (63-plus).
While
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