In an online ad industry slightly panicked over the puny prices being derived from mobile ads, Yahoo CEO Marissa Mayer sees an interesting, and very hopeful, parallel.
During an interview with Charlie Rose near the close of the Interactive Advertising Bureau's Mixx Conference, Mayer spoke of her early days at Google, when people often said they loved search but saw little in the way of ad potential.
Given Google's massive success selling search ads, "that's almost a punch line in itself," she said.
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