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Wolf Group has picked up creative and media duties for commercial and residential lender CIT Group, the agency said.
The New York shop won the estimated $7-10 million business fol low ing a three-month review. Sources said it defeated Inter pub lic Group’s McCann-Erickson, Publicis Groupe’s The Kap lan Thaler Group, Havas’ Arnold McGrath and the incumbent, IPG’s DraftWorldwide, all New York.
“CIT is in a unique position where it is an old company that was restarted from its IPO,” said Ned Russell, the agency’s chief oper ating officer.
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