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No, they don’t wait for their butlers to bring them samples of luxuries they might wish to buy. Wealthy consumers are avid users of search engines, says a report released last week by the Luxury Institute, when hunting for fancy items.
More than three-quarters of the wealthy consumers surveyed said they use search engines when shopping for luxuries. (The survey’s respondent pool had average household income of $290,000 and average net worth of $2.9 million.)
Travel generates the most searches among the survey’s wealthy consumers, with 64 percent saying they’ve searched for airline flights, hotels, resorts or cruises in the past three months.
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