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Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials.
One such marketer taking the user-generated experience to new levels is Coca-Cola, which this week will unveil its largest World Cup digital activation with a 3,015-square-meter nylon flag comprised of 219,000 photos collected via Facebook, Twitter and Instagram from 207 countries. The flag of a soccer ball is recreated from Brazilian street artist Speto’s painting and will be on display at the soda giant’s hospitality venues after the opening game.
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