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No wonder Americans are wary of political advertising. In a GfK Custom Research report published this month, politicians ranked dead last — right behind ad people — when respondents were asked whether they trust the practitioners of various professions. Just 21 percent said they find politicians trustworthy, putting those miscreants a bit lower in public esteem than advertising people (24 percent) and marketers (27 percent).
Atop the trustworthy standings were firemen (95 percent), followed by military personnel (85 percent), doctors (83 percent) and schoolteachers (83 percent).
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