Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK They say that low-cost entertainment typically thrives during a recession. No-cost entertainment apparently does even better.
Traffic to online gaming sites — many of which feature hundreds of free or low-cost games — has soared as the economy has continued to sour. According to comScore, the online gaming category ballooned by 27 percent to 86 million unique users in Dec. 2008 vs. the previous year.
Perhaps even more telling given the uncertain state of most users’ finances is total time spent for the category: It swelled by 42 percent last month, as Americans appear to be opting for more leisure time at home.
In fact, gaming now accounts for a greater portion of the total time spent on the Web — climbing from 3.7
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in