Watch MC Hammer Help This Brand Stop Hammer Time—Literally

3M's Command strips get the perfect spokesman

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Rapper MC Hammer is donning his shiny hammer pants again in a new campaign for 3M's Command strips.

The campaign, "Do. No Harm," from Grey New York, fully maximizes the pun potential of the "U Can't Touch This" and "Too Legit to Quit" artist's name and catchphrases.

In the first of three TV ads, debuting today, Hammer, fully decked out in his '90s regalia, pops out of an apparently magical toolbox to the surprise of a woman who's hammering nails into her wall to hang artwork.

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