Vivint Taps Deutsch L.A.

Comes as 'smart home' market takes off

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Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services provider.

With more than 800,000 installations, the Provo, Utah-based company is the largest home automation player but will now be facing tough competition from the likes of Google, which just bought Nest in February, for $3.2 billion; Apple, AT&T and Verizon. Vivint itself was acquired by private equity investment firm Blackstone Group in late 2012 for more than $2 billion.

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