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When Vevo launched last December, the music video-centric joint venture — backed by competing record companies Sony Music Entertainment and Universal Music Group, investor Abu Dhabi Media, and even Google’s YouTube — had all the makings of what Lady Gaga would call a “Bad Romance.” But it’s actually been sweeter than Justin Bieber’s smile.
In five months, the property — Vevo.com and channels on YouTube, AOL and various CBS sites — has surged, hitting 44 million unique users in April, according to comScore.
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