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SAN FRANCISCO Venables Bell & Partners has become Intel’s lead creative partner in a move that may pave the way for other shops to be added to the chip-maker’s roster, according to the client.
Venables has been tapped for the client’s “masterbrand” creative, but it remains undetermined which other agencies will execute it globally and which ones will be given Intel product assignments, per Intel.
The San Francisco shop, which works for marketers like Audi, Coca-Cola, Sprint and Barclays, replaced McCann Erickson, which has worked for the company since McCann Worldgroup became Intel’s agency of record in 2005.
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