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NEW YORK Lori Senecal, president of McCann Erickson here, has been named president and CEO of MDC Partners’ Kirshenbaum Bond + Partners. The New York-based agency will now be known as Kirshenbaum Bond Senecal + Partners, and Senecal will join its board of directors.
Aaron Reitkopf, KBP’s CEO, who has been with the firm for 12 years, is leaving, sources said.
MDC has been searching for new leadership to revitalize the 22-year-old shop, whose namesake partners are set to receive their final earn-outs early next year.
At McCann N.Y.,
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