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NEW YORK To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. The French game maker will spend $10 million to run a series of nontraditional media buys leading up to the title’s Nov. 16 launch.
Anyone watching South Park‘s first two episodes will find the game nearly impossible to miss. For the series premiere Oct. 8, Ubisoft purchased all of the inventory and will run three separate two-minute spots for its flagship Shaun White Snowboarding, Prince of Persia and Farcry 2 titles.
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