Twitter Users Think Google Copied Heineken With Its New Logo's Crooked 'e'

But industry experts see smart branding

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Yesterday, Google introduced the world to its new visual identity, a serif-free logo and colorful interactive icons. The new look and feel—the brand's attempt to make interacting with Google on its various platforms a seamless experience—has received mixed reviews. 

In fact, Twitter users seem convinced that Google's new crooked—or smiling—"e" rips off Heineken's logo. Google admitted as much, citing Heineken as an inspiration, and the beer brand had a cheeky response. 

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