TripAdvisor Launches Another Creative Review [Updated]

Last agency search was in May

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TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic and Steve Mietelski.

The Fantastical's CCO Ancevic said the agency was never appointed as creative lead, and was given only a project. He added that Ari Merken, a long-time friend and colleague of Anne Bologna who was hired last July as TripAdvisor’s vp of brand strategy, was responsible for the company’s North American work.

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