Trailer Mash

'Tintin' meets 'War Horse' in our roundup of holiday-movie previews

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Against the odds, the first teaser for The Girl With the Dragon Tattoo was rather thrilling. Against the odds because by the time it appeared this fall, who wasn't bored to death of Lispeth Salander after three novels and three foreign-language movie versions of a story whose notoriety rested largely on one episode early on in the first book? Despite this ennui, the teaser set a frantically cut sequence of snowy postcards from the book to Trent Reznor's crackling cover of "Immigrant Song" and punched it through with texts that owed much to the title sequences of Gaspar Noe films.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in