Survey: Consumers Prefer McDonald's Over Starbucks

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Would you prefer to live in a place with more McDonald’s or more Starbucks? A new report from the Pew Research Center tells of the results it got when posing that oddball question last October in one of its Social & Demographics Trend surveys. Overall, respondents preferred a place with more McDonald’s (the choice of 43 percent) to one with more Starbucks (35 percent, with the rest declining to choose). As you’d guess, though, the pattern of response differed significantly among different demographic cohorts.

Age was one sharp dividing line: Among the poll’s 18-29-year-olds, Starbucks beat McDonald’s by 49 percent to 36 percent.

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