Study: Sampling Works | Adweek Study: Sampling Works | Adweek
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Study: Sampling Works

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Want to get someone to buy your product? Then give them one for free. While this might sound counter-intuitive, a new survey from Arbitron found sampling works.

More than one-third (35%) of customers who tried a sample bought the product during the same shopping trip, per the poll of 1,857 respondents conducted earlier this year via the phone. Fifty-eight percent of those surveyed reported they would buy a product again after trying it.

Sampling, which reaches 70 million consumers every quarter,