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Though its price has inched back up in recent weeks, after falling steeply in late summer and fall, a gallon of gas is one of the great bargains in the consumer marketplace these days. (At press time, the national average price was $1.91.) So, has gas mileage receded as a high-priority factor in the purchase decisions of new-car buyers? Not according to the most recent figures in a new report from Acxiom, which recounts the firm’s tracking throughout the year of car-shopper attitudes.
The report shows new-car buyers remained chastened at least through November, the most recent month for which data were available.
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