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NEW YORK Starz, the pay cable network, this week launched a multimedia campaign from MDC’s Kirshenbaum Bond + Partners.
The $25 million yearlong push consists of TV spots, banner ads, Web-page takeovers and a new logo for the network. This marks the New York agency’s first work for the client since it won the business in a review late last year.
In “Blood,” a man walks past the Starz logo and stops when he hears a chainsaw roar and a woman scream.
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