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Though it remains to be seen how online social networking will mature as a marketing venue, the phenomenon already has outgrown its youth-oriented phase. A report issued last month by Experian Marketing Services shows older users accounting for a growing share — and the youngest adults for a shrinking share — of visits to such sites.
The report compares the age-group composition of the population visiting online social-networking sites on Nov. 28, 2008, and on Nov.
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