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LOS ANGELES Siltanen & Partners in Marina del Rey, Calif., has been hired by Suzuki to relaunch the Grand Vitara and introduce a new truck through a campaign in the fall, according to Tim Murphy, agency president.
Though Murphy would not disclose the nature of that intro, sources said Siltanen would likely tout the ’09 Equator compact pickup.
The work is project based, and DentsuNext in Brea, Calif., remains the client’s lead agency, Murphy said.
Officials at Suzuki and Dentsu were not immediately available for comment, and spending on the work awarded to Siltanen could not be determined.
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