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Publicis Groupe’s MediaVest has hired Sarah Baehr as svp, director of digital publishing solutions, a new position. The move is part of a broader effort by the print division to better align with the publishing industry as it embraces an increasing array of digital platforms.
Baehr (pictured) spent six years with digital agency Razorfish, where she rose to head media planning and buying operations until leaving for consultancy Rosetta earlier this year. Before Razorfish, Baehr spent seven years at WPP’s OgilvyOne.
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