Publicis Groupe Is the Big Winner in Samsung's Global Review

Tech giant spends $2 billion annually on media

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Publicis Groupe can breathe a huge sigh of relief.

The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents. Specifically, Leo Burnett bested shops such as Grey to retain its role as global agency network, and Starcom remains the global shop for media planning and buying, according to sources. The other finalists for the media business were WPP Group's MEC and Interpublic Group's BPN, said sources.

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