Samsung Tops List of Breakaway Brands

Everyday brands like Chex and Puffs dominate, study shows

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Global brand strategy and design firm Landor Associates released its annual "Breakaway Brands" study measuring improvement in brand strength, with Samsung earning top honors as the only tech company on the list.

Landor arrived at its "Breakaway Brands" decisions through analysis of three years of data from the BrandAsset Valuator (BAV) U.S. database, combined with secondary research conducted in partnership with Wake Forest University's School of Business.

Samsung's 146 percent increase in brand strength from 2010 to 2013 was enough to earn top honors on the list, which was noteworthy for its lack of technology-focused brands.

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