Samsung and Grey Poupon's Oscars Ads Win on Twitter

Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights

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Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter and highest positive sentiment among ABC advertisers last night.

Grey Poupon also performed well on the big TV stage by going back in time with its 1980s "Pardon Me" theme, per the New York-based analytics firm.

For Samsung, Hollywood director Tim Burton's cameo drove a substantial portion of the conversation, said Networked Insights.

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