SAG Launches Social Campaign Calling Out Droga5 for Non-Union Talent

Other digital agencies may be next

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The labor union representing roughly 160,000 actors, announcers, singers and other performers is not so subtly calling out Droga5 on Twitter. SAG is concerned that many digital ad agencies cut corners by working with non-union performers and underpaying those performers for their work. 

" … Some agencies have a double standard. They pay market rates for union directors, actors and crews—when they need to. Other times, they're hiring nonprofessional actors and paying substandard wages without benefits to them, while working with union crews," SAG noted in its initial blog post about its social campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in