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LOS ANGELES RPA has elevated Gayle Gray from associate media director to director of integrated media, a new post, according to Meridee Alter, the independent agency’s svp and media director, to whom she reports.
“We’ve grown the integrated marketing business exponentially and very quickly and it is definitely time to expand along with our traditional counterparts,” said Alter at RPA in Santa Monica, Calif. “Gayle brings a wealth of knowledge of traditional media, too.”
Gray started at the shop 20 years ago as a media department assistant and had held successively higher positions ever since.
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