Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise.
The Chicago Cubs and Reynolds Consumer Products, two iconic Chicago-based brands, joined forces in early April and created the Reynolds Wrap Aluminum Foil rain tarp—a silver tarp resembling a sheet of aluminum foil with the Cubs and Reynolds Wrap logos on it. The branding is visible to every seat in the ballpark—even when the sun is shining.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in