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If you think you are seeing less holiday advertising this year, you’re right, according to a new study.
Thirty-two percent of CMOs at leading U.S. retailers said their holiday marketing and advertising budgets have been cut this season, per a study by BDO Seidman, which polled 100 CMOs at retailers with annual revenues of more than $100 million. In addition, 43 percent said their budget will remain flat, and only 25 percent said they are increasing their ad spending this holiday season.
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