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Reckitt Benckiser, maker of Airwick, Clearasil and French’s mustard, among other brands, is launching a global program to help consumers reduce their carbon footprints.
The program, called Our Home, Our Planet and to be initiated in the U.S. in the second half of 2009, includes a global campaign to “educate consumers about how to reduce the carbon emissions of their products while saving money,” according to a press release from the company.
The company cited internal analysis that showed 60 to 70 percent of the company’s total carbon footprint came from consumer use.
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