Rebranding Duke

John Wayne's son promises a corral's worth of new themed merchandise

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Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima. And if the youngest son of the famous actor (still America’s favorite movie star, according to a 2010 Harris Poll) has his way, Duke is about to resume a rather rigorous work schedule. As the president of John Wayne Enterprises, Ethan Wayne recently announced plans to expand his father’s already considerable legacy into a global branding empire.

“We already have a roster of items,” Ethan Wayne, 49, told Adweek.

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