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quadrantOne Adds AP's Mobile Brands

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quadrantOne, the online advertising consortium formed last year by the traditional media giants Tribune Company, Gannett, Hearst and the New York Times Co., has added the Associated Press’ mobile brands to its network.

The startup joint venture, which aggregates and sells ad inventory from 340 local news sites to advertisers, will now handle all national ad sales aggregates for the AP’s mobile brands, which include apnews.com and various mobile apps.

The AP claims its year-old mobile properties now generate as many as 38 million page views per month in total.

quadrantOne was formed in February 2008 to help local publishers establish clout in the online ad marketplace by creating scale that can attract big-name advertisers. The company sells inventory for the Web sites of publications such as the Los Angeles Times, Houston Chronicle and Boston Globe.


Source: Mediaweek.com