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Andy Spade challenged conventional retailing when his firm, Partners & Spade, produced a boutique for J. Crew in an old liquor store. He and partner Anthony Sperduti walked AdweekMedia through their new retail experiment at Partners & Spade in New York’s Noho section, where collections of staplers and scorpion paperweights make more for a gallery/curiosity shop than a store.
AdweekMedia: What do you want people to experience when they walk in?
Andy Spade: Something they haven’t experienced in a store or gallery.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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