Publicis Collapses Digital Units Into 'VivaKi' Division to Build "Value Creation"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

New York Digitas was one the largest independent digital shops in the U.S. when Publicis acquired it 18 months ago for $2.3 billion. Now, as part of a sweeping reorganization of Publicis Groupe

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in