Portrait: The Culinary Agency | Adweek Portrait: The Culinary Agency | Adweek
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Portrait: The Culinary Agency

With empires being built around eating, food gets its own ad shop

Photo: Jeremy Goldberg

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Specs
Who Alex Kakoyiannis, founder
What Food lifestyle agency
Where Terroni restaurant, Los Angeles

Is the gastronomic craze hot enough to warrant a shop focused on foodies? Alex Kakoyiannis thinks so. Part consulting firm, part production house, part chef talent agency, Kakoyiannis’ The Culinary Agency has created online spots and brokered placement on Top Chef for La Brea Bakery; shot a video for Neopolitan pizzeria 800 Degrees; and advised tech company Evernote on its food app. Meanwhile, Kakoyiannis, a former video-game marketer, wants to help up-and-comers build their own brands: The agency reps names like Steve Samson and Zach Pollack of Sotto, recently lauded by Esquire.




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