Porsche Cars North America has added Minneapolis-based Solve to its agency roster. Cramer-Krasselt and Omnicom Media Group, a division within OMD, in Chicago will continue to work on the brand's creative and media business, respectively.
Solve will focus on revamping the brand experience, working to make it more intimate and engaging, according to John Colasanti, CEO of Solve. This scope of work is new for Porsche; there was no incumbent agency handling it prior to the search.
Nearly 15 agencies vied for the business with four making it to the finals.
Porsche spent nearly $40 million in media last year, almost doubling 2012's $23 million spend, according to Kantar Media.
"What really impressed us about [Solve] is their knowledge of enthusiast brands," said Scott Baker, manager of marketing communications for Porsche. The agency also works for another Volkswagen brand, Bentley. "The fact that we're both part of VW family is what made it OK and, actually, it played to their strengths."