Playboy to Strip Down for iPad | Adweek Playboy to Strip Down for iPad | Adweek
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Playboy to Strip Down for iPad

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Hugh Hefner caused a flurry of confusion today when he tweeted that Playboy would be available in uncensored form on the iPad. The tweet led some observers to wonder how Playboy was uh, pulling this off, given Apple’s ban on nudity in the iTunes store.
 
So how is Playboy skirting the ban? The subscription service to past and present issues that Playboy is planning will be accessed through the Web (Apple hasn’t figured out a way to restrict that yet), not the iTunes store, where Apple has been strict—if not always consistent—about allowing adult content. Playboy said the service, set to be released in March, will be available via browsers and will be iPad-compatible.
 
As for the iTunes store, Playboy has an app in the works that will contain no nudity, in keeping with Apple’s rules, that it plans to release in the coming months. It currently sells a no-nudity preview of the current issue on the iPhone.
 
“Apple’s very strict,” a rep for the magazine said. “Our app doesn’t have any nudity in it.”